HI recently developed a new product — the HI Impact Scoreboard. The HI Impact Scoreboard is a scalable tool to help filmmakers evaluate the impact of their work. It leverages HI’s expertise in the field of entertainment evaluation to add context and narrative to a wide range of impact data.
First, we work with filmmakers to identify their most important goals and segment different target audiences. We match these goals to a suite of data sources, including: distribution data, critical reception, social media, key campaign efforts, and policy change. The resulting scoreboard adds context and a logical narrative to these datapoints that illustrates a film’s impact and situates it within the larger issue and media landscape. It also provides implications for the film and the larger community.
Less exhaustive than a full-scale report, the HI Impact Scoreboard allows us to expand our service offerings and work with more filmmakers and funders. It is our hope that this product will encourage more media-makers and producers to consider impact evaluation.