Last fall, HI participated in the 2012 Producers Institute for New Media Technologies hosted by the Bay Area Video Coalition (BAVC). We worked with a diverse group of filmmakers, designers, developers, and nonprofit partners to create new platforms, tools, and stories to inspire social change. Throughout the Producers Institute, we developed our understanding of this collaborative, [...]
April 11, 2013
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HI measures the impact of (DIS)connected, MTV’s original film about digital abuse
For more than 30 years, MTV has engaged youth audiences with compelling content. From music, to reality programming, to social media, the iconic brand has evolved with the media landscape. MTV uses its considerable influence to help teenage audiences deal with the issues that affect them through programs that feature relatable, authentic characters. In 2011, [...]
January 15, 2013
Followers and Film: The Hunger Games and The Girl with the Dragon Tattoo
The intersection of entertainment and social science is an exciting space to work. Not only can we measure the effects of big Hollywood blockbusters, but we can also apply some of the latest research methods to study phenomena that would have been unmeasurable just ten years ago. Social media has emerged as a key source of [...]
August 06, 2012
