Best viewed in full screen. Twitter’s popularity as a forum for discussing and sharing media events as they unfold offers a valuable source of data for measuring engagement. But much of the marketing, advertising, and social science research in the field is bound by siloed methodologies. So what does audience engagement mean in the age [...]
October 12, 2012
Forecasting Hollywood Hits?
The cliché, “prediction is difficult, especially about the future,” is so widespread, that we don’t know who coined it. Possible sources range from baseball player Yogi Berra, to writer Mark Twain, to physicist Niels Bohr. Despite the difficulty in attribution, we take the message seriously. Even as our capacity to collect and model data increases, [...]
August 14, 2012
HI Score: Towards a new metric of influence
A major question facing documentary filmmakers today is how to measure the influence of their work. Documentary films seek social change but do so using different narrative styles across a variety of platforms. While viewership, returns, and reviews tell us which films are more popular, how can we determine which have had the most influence? [...]
June 27, 2012
