Closing the loop between lab and field: Reflections on APS 2015

The Association for Psychological Science (APS) held its 27th annual convention in New York, May 21-24. Hundreds of presentations offered the latest insights moving psychological science forward.  APS, and conferences like it, are a great way to connect researchers across different points of view within psychology. But the vision for connection across traditional boundaries took on a larger scope than ever.

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July 29, 2015
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CATEGORIES Conferences, Psychology

How can impact metrics help documentary filmmakers attract more funding?

Cross-posted on the Media Impact Project’s blog The Fray.

Over the last twenty years, the number of documentary films produced annually has grown exponentially. According to Numbers.com, a site that tracks the US box office revenue and movie sales, documentary films account for 14 percent of all films released between 1995 and 2015, placing it as the third most widely produced genre. Those numbers don’t account for the fact that docs are commonly distributed via broadcast television, cable networks and, more recently, online meaning the actual number films released is likely much higher.

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July 13, 2015
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Making data evocative

Tribeca Film Festival isn’t the first place you’d expect to find an art installation that plays with sensory deprivation, virtual reality, and biometrics, but that’s exactly where the UK-based creative agency Anagram chose for the Stateside debut of their immersive documentary experience, Door into the Dark. Those participating were asked to “replace the visual with the sensual”  by blindfolding themselves, donning heart-rate monitors and headphones that would provide narration as they moved through an unfamiliar, staged environment.  HI joined forces with Tribeca and Anagram to analyze the biometric data collected from participants throughout their avant-garde narrative experience.

In this post, our Director of Design and Technology Clint Beharry and in-house designer Sher Chew chat about their experience creating meaningful visualizations from the biometric data provided by Door into the Dark participants.

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June 22, 2015
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Defining success for the social impact of climate change films

The success of a film is typically understood in terms of post-production numbers: box office sales, third-party film ratings, length of theatrical release, and the like. Here at HI, however, we’re concerned with the social impact of a film – a more challenging focus which requires innovative metrics. For a given issue (say, climate change awareness), is it possible to measure one film’s impact on public opinion? What exactly do we measure?

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April 24, 2015
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Benchmarking social issue documentaries on Twitter

Twitter has become a force at the intersection of entertainment, information, and marketing—especially for filmmakers trying to create a personal connection to their audience. But what do we really know about how documentary filmmakers use Twitter? How can we quantify what a “successful” Twitter account looks like? And are differences in Twitter activity associated with other qualities of documentaries?

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March 23, 2015