Defining success for the social impact of climate change films

The success of a film is typically understood in terms of post-production numbers: box office sales, third-party film ratings, length of theatrical release, and the like. Here at HI, however, we’re concerned with the social impact of a film – a more challenging focus which requires innovative metrics. For a given issue (say, climate change awareness), is it possible to measure one film’s impact on public opinion? What exactly do we measure?

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April 24, 2015
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Benchmarking social issue documentaries on Twitter

Twitter has become a force at the intersection of entertainment, information, and marketing—especially for filmmakers trying to create a personal connection to their audience. But what do we really know about how documentary filmmakers use Twitter? How can we quantify what a “successful” Twitter account looks like? And are differences in Twitter activity associated with other qualities of documentaries?

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March 23, 2015

Olivier Lambert: Chasing Bonnie and Clyde to talk about ‘Smart on Crime’ prison initiatives

In our latest series, HI is talking with media makers, highlighting their projects, learning what inspires them, and showing the kind of change and impact they hope to produce. 

Filmmakers Olivier Lambert and Thomas Salva are tying together past and present in their upcoming film, Chasing Bonnie and Clyde, to discuss the failures of and alternatives to the American prison system.  Lambert and Salva accomplish this by juxtaposing stories and testimonials about the Second Chance programs in Texas, a state that has instituted a radical and successful ‘Smart on Crime’ approach to combat recidivism among youths in prison, with the story of Bonnie and Clyde and how past attitude towards incarceration factored into their criminal behavior.  Bonnie and Clyde’s story became even more poignant to Lambert and Salva as they drew parallels between the social and economic climate that influenced them and the one we are currently dealing with in the wake of the most recent recession. 

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February 19, 2015
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CATEGORIES Documentaries

Maro Chermayeff talks Show Of Force and A Path Appears

In our latest series, HI is talking with media makers, highlighting their projects, learning what inspires them, and showing the kind of change and impact they hope to produce.

Production company Show of Force certainly lives up to its name.  Creating socially engaged documentaries, television series, and transmedia projects, and utilizing new technologies and platforms to help deliver messages and entertain their audiences, Show of Force has been able to change the lives of thousands of people globally through engaging and entertaining media content.  Founded in 2006 by Maro Chermayeff and Jeff Dupre, Show of Force has gone on to create award winning series and documentaries that span topics from human rights to the military to arts and culture in the United States.

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February 05, 2015
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CATEGORIES Documentaries

First Look Media’s Reported.ly: A new initiative in social media and journalism

The news landscape is changing.  For Andy Carvin of First Look Media, this landscape will not unfold on paper and televisions in headlines and reports, but on computer screens and smart phones in tweets, status updates, and comments.  As part of First Look, Carvin is launching Reported.ly, a new initiative designed to utilize social media updates and conversations to provide real-time reporting, fact checking, and conversations about global events and situations as they unfold.  Reported.ly is looking to be the forefront for accurate and timely news stories by being a proponent of new technologies and platforms.  HI is very interested in seeing how this initiative will fuse impact with journalism; will the kind of journalistic practice advocated by Reported.ly drive better stories that ultimately drive change? Will Reported.ly prove itself as an accurate and diverse news outlet?

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January 22, 2015
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CATEGORIES Social Media