“Preaching to the choir” is often dismissed as being an ineffective way to make change in the world. Instead, energy might be better spent persuading new individuals to care about an issue. However, this viewpoint is overlooking the fact that there can be real value in reaching out to those who are already aware of an issue.The military-civilian divide is a well known issue that influences many of the aspects affecting the lives of both veterans and civilians, from mental health to employment and community service. Wisconsin Public Television partnered with the Corporation for Public Broadcasting and Kindling Group to address this cultural gap with Veterans Coming Home, a digital-first campaign. This campaign directly connects with audiences by using short form video and social media to create an online community around the divide.
Meaningful Media Now: SeptemberAs an organization interested in media impact, our “water cooler” chatter around the office often includes TV series and movies that moved us, music we’re addicted to, and media trends that affect us. Read on to see the meaningful media and cultural phenomenons HI staff has been talking about in September:
- Featuring: The Blackfish Effect
- Hell or High Water
- Green Day: Revolution Radio
As an organization interested in media impact, our “water cooler” chatter around the office often includes TV Series and Documentaries that mirror past and present, sentimental TV specials, and media trends that affect us. Read on to see the meaningful media and cultural phenomenons HI staff has been talking about in June:
- Featured Analysis: The People vs. O.J. Simpson and O.J.: Made in America
- Zika Virus, the Olympics and Agenda Setting
- Shark Week
- The Evolution of Broadcast Censorship
In the previous post, we discussed analysis of POV’s screenings, surveys, and web analytics. In this post, we will discuss the effects of TV airtime and channels on viewers’ behavior. For background on the partnership, please see the previous post.With the recent spotlight on the effects of television airtime on audience size and engagement, Harmony Institute and POV wanted to know how a primetime broadcast affects the film’s impact, specifically how it affects the information-seeking behavior of visiting the films’ web pages to learn more about the film and the issues it covers. We cannot know for sure what motivates someone to visit a documentary’s POV page, but there is a well known relationship between the buzz that results from one set of people hearing about something, enjoying it, and telling their friends, and those people being motivated to learn more.
In the summer of 2015, Harmony Institute (HI) kicked off its partnership with POV (a production of American Documentary Inc.) to perform research into the impact of the organization and their lineup of films. Since 1988, POV has brought unique perspectives to the American public through independent documentaries. The program supports national television broadcasts through PBS, digital distribution of films through an online viewing platform, as well as educational and community screenings.In this post, we will discuss how HI used POV’s screening event survey data to examine how different activities at screening events affects the impact those events have on participants. In part 2 we will discuss the effect of TV airtime and channels on viewers’ behavior.