How can impact metrics help documentary filmmakers attract more funding?

Cross-posted on the Media Impact Project’s blog The Fray.

Over the last twenty years, the number of documentary films produced annually has grown exponentially. According to Numbers.com, a site that tracks the US box office revenue and movie sales, documentary films account for 14 percent of all films released between 1995 and 2015, placing it as the third most widely produced genre. Those numbers don’t account for the fact that docs are commonly distributed via broadcast television, cable networks and, more recently, online meaning the actual number films released is likely much higher.

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