The Harmony Institute and the Bay Area Video Coalition (BAVC) are proud to announce the release of the “Impact Playbook”—a resource for media makers that contains best practices and strategies for measuring impact. This joint project builds on HI’s participation at the 2013 Producers Institute for New Media Technologies. We worked collaboratively to understand the needs and workflows of today’s networked storytellers.
The Impact Playbook empowers media makers to use data to effectively measure and communicate the impact of their work. While the need for effective impact measurement is widely acknowledged, media makers are tasked with finding insights from new distribution channels and data sources. The Impact Playbook addresses this issue by integrating data collection and analysis into the creative process. It is now available for download.