On May 15, Assistant Director Eleanor Cleverly and Graham Technology Fellow Clint Beharry presented original HI research to an audience of television and marketing executives at the Advertising Research Foundation (ARF).
The panel was part of an ongoing Thought Leader Series that aims to create a space for sharing emerging advertising and measurement knowledge. HI’s talk showcased an innovative application of Crimson Hexagon‘s social media analysis platform. Cleverly and Beharry presented real-time insights into the social media conversations of television viewers, along with preliminary results of neuro-imaging techniques for analyzing audience reaction to media.
Online marketing experts MediaPost published a detailed report of the talk.