Graham Technology fellow Clint Beharry and Assistant Director Eleanor Cleverly will present at the first ever Benchmark Conference on May 9, 2012. Benchmark is a social media measurement conference aimed at sparking conversation between industry and technology leaders.
The session, “Lean Forward: Measuring and Understanding the Influence of Social TV,” will discuss findings from HI’s partnership with social media analysis platform Crimson Hexagon. Beharry and Cleverly will present insights into TV viewing and social media usage, with a special focus on social-issue entertainment.