HI board member Jonah Peretti (top left) made the cover of this week’s Ad Age as a member of the “Digital A-List.” The profile details the recent success of Buzzfeed, one of the web’s most innovative social news sites. Peretti’s approach to digital advertising tailors campaigns to encourage viral sharing on social networks.
Peretti has helped guide HI’s vision through his digital expertise. As a board member, he provides guidance and support for HI’s mission of measuring the influence of entertainment.